The green bottle of Pilsen Callao arrived in Piura
Cerveza Pilsen Callao takes the best of their tradition to be updated and kept current
container Bring back the golden age brand, at the request of consumers Piura.
results Lima sustained release of the brand preference
In a context of growing, Pilsen Callao, the beer that brings real true friends, meets the demand of its customers and has a new bottle green, highlighting its tradition and flavor, in the city of Piura.
This new image looks back to its origins and rescue the golden age of Pilsen Callao and brings this to the enjoyment of future generations. With this change in the package, is aimed at satisfying the demand of consumers who know that Pilsen Callao takes the best of their tradition to be updated, always current and can be proud to confirm your choice and preference.
"The new bottle green is a bet of Pilsen Callao for the benefit of its consumers and a sign of commitment to always force the authentic taste in your point of Pilsen Callao" said Javier Fernandez, Director of the mark Pilsen Callao. Pilsen Callao
green bottle, in presentations of 630 ml and 310 ml, will be available in Piura, from Saturday 07 May.
Pilsen Callao is the second largest beer brand nationally, with a market share greater than 30%. In the past four years, increased its market share in 9 points, where leadership and growth in various cities, who prefer the authentic taste in your beer about Pilsen Callao. The launch in Lima exceeded sales expectations.
About Pilsen Callao
The first beer of Peru, and one of the first and most important in South America, Pilsen Callao traces its origins to 1863, when Federico Bindels partnered with the French citizen Aloise Kieffer to make the first beer traditional neighborhood then port of Callao. The emergence of Pilsen Callao tumultuous moments occurred in Peruvian history. Almost a century and a half later, it remains at the highest levels of preference in the Peruvian beer market, with a loyal following to its quality and tradition that recognized as the authentic beer that has flavors to perfection. Pilsen Callao is the beer of true friendship.
In a context of growing, Pilsen Callao, the beer that brings real true friends, meets the demand of its customers and has a new bottle green, highlighting its tradition and flavor, in the city of Piura.
This new image looks back to its origins and rescue the golden age of Pilsen Callao and brings this to the enjoyment of future generations. With this change in the package, is aimed at satisfying the demand of consumers who know that Pilsen Callao takes the best of their tradition to be updated, always current and can be proud to confirm your choice and preference.
"The new bottle green is a bet of Pilsen Callao for the benefit of its consumers and a sign of commitment to always force the authentic taste in your point of Pilsen Callao" said Javier Fernandez, Director of the mark Pilsen Callao. Pilsen Callao
green bottle, in presentations of 630 ml and 310 ml, will be available in Piura, from Saturday 07 May.
Pilsen Callao is the second largest beer brand nationally, with a market share greater than 30%. In the past four years, increased its market share in 9 points, where leadership and growth in various cities, who prefer the authentic taste in your beer about Pilsen Callao. The launch in Lima exceeded sales expectations.
About Pilsen Callao
The first beer of Peru, and one of the first and most important in South America, Pilsen Callao traces its origins to 1863, when Federico Bindels partnered with the French citizen Aloise Kieffer to make the first beer traditional neighborhood then port of Callao. The emergence of Pilsen Callao tumultuous moments occurred in Peruvian history. Almost a century and a half later, it remains at the highest levels of preference in the Peruvian beer market, with a loyal following to its quality and tradition that recognized as the authentic beer that has flavors to perfection. Pilsen Callao is the beer of true friendship.
News In Exclusive to Piura.
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