Cera, a small town in the city of Loja, received a group of experts who in company IEPI representatives attended Cormipymes advise on the rights of intellectual creators have. On 28 and 29 March, about 50 artisans from the village of Cera, a town about 45 minutes from the city of Loja, went to the Association of Potters "Divino Nino", to which a group IEPI official arrived to provide advice regarding intellectual property rights, specifically with respect to trademarks.
Dr. Susana Vázquez, Cuenca, and the expert Achille Bianchi Italian mingled their knowledge and experiences in the country and outside it, with an audience that despite knowing the subject, knew empirically that could live off their creations and they deserve to be enjoyed by a larger market, but they did not know is that this could be achieved by consolidating a collective mark. Celso
Veliz
president of the Association of Artisans skilled hands "after thanking the organizers stressed that this was the first time a government agency to reach hidden areas of the country as to train people on an issue as important to that community.
For its part Marlene Lituma delegate of the Association "Divino Nino" said: ¨ We do not know we had these rights and that we unite and support to create a collective mark ... but now we know just starting work, but if that is the benefit of our families and the community will, "referring to protect their intellectual rights as a group.
IEPI For the great experience of working in communities was a major achievement and was a pleasure to live with the creators of intellectual people who are not recognized or renowned craftsmen but everyday workers who make America great because the property right We can exercise all intellectual, not just for an elite that has access to knowledge but for the Ecuadorian using their ingenuity created.
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